No two processes are the same. Then again, there is a pattern to follow if you want best practice as well as next practice. A campaign launch is not the end of the creative process – it’s just a chance to do bessermachen.

First we listen We talk with all stakeholders, looks at existing data, setup design parameters, personas, etc.

Then we create We develop strategy, concept, wireframes, prototype, poster, design, frontend development, advertisement, backend development, etc.

Finally we
test & optimize
We make the solution even better with user testing, A/B testing, measurements, analysis, etc.