When Carlsberg in 2018 released their new visual identity, GORM Agency was responsible for the digitalization of the design.

We were responsible for fundamental UX and UI design on the Danish website as well as on the global website


User Experience = Brand Experience

Strong content and user experience design
create a meaningful brand experience.

The world’s beer history on

A beer is much more than just a cold refreshment! Beer is about centuries of history and culture. “Beer Talks” is a small collection of relevant beer history with Bjarke Bundgaard, Carlsberg’s own beer expert and beer historian.

We combined our interest in beer with eagerness to work, and were responsible for UX, digital design, frontend styling and coding in Umbraco., and are the results of great teamwork with Yellow Advertising.