Through structured analysis and data work, we make sure that DR Koncerthuset gain transparency into their sales and marketing efforts.
It's not just about selling tickets to guests – even though sales are obviously crucial. It's just as much about understanding the users and their purchasing behavior so that marketing is both meaningful and profitable.
We are dedicated to working on the best possible activities on social media, Google and e-mails. We do not just focus on one channel; we want them to make sense – and make sense connectedly.
At the same time, we optimize the website and purchasing flow to ensure it's user-friendly and meaningful.
Through a dedicated effort, we raised online sales by 18,4 % in the first 8 months of 2018 compared to the same period in 2017.
A stronger presence leads to more visitors on DR Koncerthusets website. In the first 8 months of 2018, 13,9 % more visitors came by the website compared to the same period in 2017. And more visitors lead to more sales, which ultimately lead to more great musical experiences.
