In 2019, the Nordic region’s most read magazine, Illustreret Videnskab, introduced digital subscription – and in just 1 year, they gained 86 % new digital subscriptions.
Illustreret Videnskabs new subscribers are younger, they are digital, they are demanding. And not least of all, they want to pay for content that sparks an interest! This is why Illustreret Videnskabs new universe is always at hand – via smartphone or tablet – and available everywhere.
Digital partner across the organisation
In close collaboration with Bonnier Publications, we have thought through, mapped and experimented with digital user journeys and we came up with a creative concept that is born for social media and online marketing. We did this to break all habits and old ways of thinking when it comes to magazine subscribers.
Our collaboration was a great team effort starring Bonnier Publications, editors from Illustreret Videnskab and GORM Agency.