Sluseholmen is a new beautiful canal district in the southern parts of Copenhagen. It's a vision about a community where the canals and closeness to both the city and nature is central in the everyday life.

This is just one of the great projects for Danica Pension that we are delighted to be a part of.

UX, content and conversion in a mix of channels

Our job is to rent out 1,300 exclusive apartments in Sluseholmen, Copenhagen. From initial awareness to contacting the realtor.

We are in charge of the customer journey – from branding and identity to advertising and content on social media (and even UX design on In other words: We're taking care of hardcore online marketing activities and conversion optimization.

The overall strategic and creative approach is a “destination branding” instead of traditional realtor communication. This means that we include offline advertising – both through bought media and by designing beautiful construction site signs at Sluseholmen.